TK Advantage Single Copy Management System Software Testimonial

TK Advantage Single Copy Management System
Software Testimonial

Mike Miller, Circulation Director
Mail Tribune, Medford, OR

Mike Miller says, "We purchased the TK Advantage software in January 2000 and our losses decreased by a couple of thousand dollars for the month of February." Mike plans to make quarterly reports on the TK Advantage systems progress.

Jack Porter, Circulation Sales Coordinator
Northeast Mississippi Daily Journal

Just a few words about the Kasper Sho-Rack TK Advantage single copy management system.

We installed the system at the Northeast Mississippi Daily Journal the first week of May, 2000 and couldn’t be more pleased. We have found the system to have a very short learning curve and to be very user friendly. The few snags we have run into have been handled with ease by the folks at Sho-Rack. They have been very helpful, and have solved every problem we’ve had.

Though we didn’t expect to, we began to see measurable results from the beginning. In the four weeks we have been using the system we have decreased returns by 43% while reducing the incidence of sellouts by 8%. This has given us a modest increase in sales during a month that has traditionally signaled the beginning of the "summer slump".

I would recommend the TK Advantage system to any newspaper that is looking at an automated single copy system.

Debbie Jubera, Consumer Sales and Marketing Manager
(former Single Copy Manager)
The Beacon Journal, Akron, OH

"The Akron Beacon Journal currently has approximately 900 racks serviced by employees using the TK Advantage software. The Beacon Journal has been using an electronic vending system since 1991. We agreed to be a beta site in 1998, and had the new TK Advantage software installed in January 1999.

The installation process began with inter-departmental conference calls between companies. Both companies discussed questions and concerns about the new TK Advantage software. Kaspar Sho-Rack sent a programming manager and two technical supports to install the new software. Our Kaspar sales representative was also present throughout this time. They arrived on Thursday and left on the following Tuesday. During this time, their employees installed, set-up, and de-bugged the system while training my single copy staff who have varied levels of computer experience.

Kaspar’s staff carefully listened to our input and modified the software to meet our operational needs. They willingly made several improvements and changes to increase the efficiency and compatibility of the software to our office and field operations. Their staff experienced first hand field applications while my single copy staff received comprehensive on-site training. The installation and learning process was a positive exchange of ideas and applications.

The Kaspar Sho-Rack staff gave and continues to give 110%. They continue to solve our transitional confusion and modify the software for operational efficiencies. They have made themselves available to us on weekends and evenings. They have provided technical support whenever necessary. The new software has become an indispensable tool in our marketing and sales strategy."

Alan Newman, General Manager
Mitchell’s, The World’s Finest Newspaper Delivery Service, New York, NY

Installation of TK Advantage version 8.0 took a new twist with Mitchell’s. Alan Newman, and Angela Young, Newspaper Vending Machine Coordinator purchased the TK Advantage 8.0 upgrade and computer through Kaspar Sho-Rack. All software and data was loaded in the Shiner, Texas factory and then shipped to them in New York.

The twist developed with training which was provided over the telephone. A total of 5 hours over a 2 day period had the system up and running. "Alan and I are really pleased with the way its working," said Ms. Young. "The new system is quicker and easier and the support we receive has been great."

All racks in their route system are located in midtown New York, with many being boulevard and other modular set-ups. Mitchell’s News Service services New York Post, New York Times, Financial Times, The Forward, New York Daily News, Jewish Week, Newsday and Wall Street Journal.